Medicine and Healthcare
GermanDie Götter verlieren ihr Weiß
Der gesellschaftliche Wandel der Ärzte und ihr ökonomisch orientiertes Kommunikationsverhalten. Oder: Brauchen Ärzte Marketing?
- Edition
- 2nd unchanged edition 2008 (first published 2005)
- Language
- German
- ISBN
- 978-3-902412-17-1
- Programme area
- Medicine and Healthcare
- Publisher
- V+M Publishing
Also available from booksellers by quoting the ISBN.
From the programme area
Medicine and Healthcare
The medical profession has changed: running a practice today also means thinking commercially and communicating convincingly. The titles in this area examine the social transformation of the medical profession, give practical guidance on communication and sales in medical practice, and show how doctors can protect their livelihood against illness, accident or occupational disability.
All titles in this area →
