Business and Leadership
GermanDuftstoffe als moderne Manipulatoren
Die psychologischen Aspekte des Einsatzes von Duftstoffen im (wirtschaftlichen) Alltag. Mit Schwerpunkt auf die schriftliche Kommunikation und die Auswirkungen auf Wahrnehmung und Responseverhalten.
- Edition
- 2nd unchanged edition 2008 (first published 2004)
- Language
- German
- ISBN
- 978-3-902412-19-5
- Programme area
- Business and Leadership
- Publisher
- V+M Publishing
Also available from booksellers by quoting the ISBN.
From the programme area
Business and Leadership
Neuromotivation in practice: the titles in this area apply insights from psychology and neuroscience to leadership, sales and careers. They cover brain-friendly leadership, employee retention and staff turnover, time management, the path to a career job and the psychological effect of fragrances in everyday business life.
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